When one already possesses the world’s most discerning customers, a brand no longer must compete; all they need to do is evolve. And this would be the story of Hermès, who showed the world of men’s fashion that men can be wildly tasteful without any gimmicks, sight gags or screaming patterns or colors.
Ms. Nichanian displayed a collection filled with the confidence, of hers and her customers, that reads like a Pulitzer Prize piece of journalism. The elegantly tasteful and discreet seasonal offering provides enough options for men of any age… and I am sure plenty of women as well … who will fill their wardrobes with it.
Ms. Nichanian creates a train of thought that, maybe, we need more women designing men’s collections! She massaged the trends, added nuance, and the end result was so under-the-radar chic and slick that one needs to ask… Why does everyone else try so hard when it is this easy?
Even the “genetic” Hermès prints were incorporated in ways that were so toned down that they may have gone undetected… and that, readers, is brilliant! Yes, slim is in, but look at how this is done- the pant length, the evocative nature of every look, the overall elegance- all of it totals to a way of life rather than just being an outfit.
From shoes to knits to scarves to an out of the blue coverall to the giant linen Birkin, no stone has been left unturned. Rakish sophistication ruled the day… blessedly so! P.S. imagine this: only one pair of shorts and only one bare chest to achieve an end result that most would “kill for.” | Jeffrey Felner
pictures via Giovanni Giannoni